Case study · Building services · Milan
Tekno Service: website and video ad, from A to Z.
A building services company that lives on maintenance work and quotes. We built them a website designed to get bookings and a video ad made entirely of AI-generated video, with the voice-over recorded in a studio.
The challenge
Showing the value before the breakdown
Maintenance is a service almost nobody looks for until something breaks. Tekno Service needed a website that showed the value of scheduled servicing and turned visitors into a concrete request: maintenance, an inspection or a service contract.
They also needed a video that could explain it in a few seconds, for the website and for ads.
The work, from A to Z
One point of contact for the whole project: no handoffs between different agencies, no pieces that don't fit together.
The message
We found the line that triggers the need: breakdowns always happen on the worst day.
The copy
Copy written to get bookings: the problem, the solution in four steps, answers to the most common doubts.
The website
Custom-built in WordPress, perfect on mobile, with a call to book in every section.
The script
The ad written like a direct-response ad: hook, problem, solution, call to action.
The AI video
Every scene of the ad is a video generated with artificial intelligence, with real motion: no set, no crew.
Voice-over and launch
Voice-over recorded in a professional recording studio, final edit and website live.
The real website, inside the phone: tap the button and scroll.
The website
Every section leads to a booking
- A headline that names the problem"Il condizionatore si ferma nel giorno più caldo" (your air conditioner stops on the hottest day): readers recognise themselves instantly.
- A call to book in every section"Prenota la manutenzione" (book maintenance) and the phone number are always within reach.
- Requests that arrive already sortedMaintenance, inspection, contract or building site: the form already knows what the customer is asking for.
- A path for every type of customerHomeowners, apartment buildings, businesses and builders each find their answer.
- Doubts answered before the phone callThe FAQ removes the most common objections.
The ad, AI video
A video ad made for the website and for advertising, explaining in a few seconds what an unchecked system really costs.
Not animated images: every scene is a real video generated with artificial intelligence, with no set and no crew.
The narration recorded in a professional recording studio.
Written like a direct-response ad, to drive action.
The voice of your ad
A professional voice turns an ordinary video into a real ad. You choose how to record it.
We record it
I or a professional from the team record the voice in a studio, from your script.
Come to the studio with us
If you want it to be your own voice, we take you to the studio and guide you through the recording.
We record at your place
We bring the equipment and record the audio live at your premises.
Behind the scenes
Hear the voice in three stages
Press play and switch channels while you listen: the line stays the same, only the work behind it changes.
Tap the waveform to jump
Audio unavailable
TESTO_DEL_COMMENTORosy, marketing at Tekno Service SRL
Do you run a building services or home services business?
We can do the same for you: website, video ad and advertising, from A to Z. Find out where to start in 4 questions, or let's talk on a free call.