Case study · Motorsport photography · Turin
Marco Ferrara: a website from scratch, at full speed.
A motorsport photographer with stunning shots, but no website. He sent us a few photos, a portrait and a couple of lines about what he does: we took care of everything else.
The challenge
Giving the photos the right showcase
Marco freezes motion like few others: motocross, track racing, drift, supercars. But without a website, people who found him on Instagram had nowhere to see what he does, who he works for and how to book him.
He needed a showcase worthy of his photos, one that turns riders, teams and sponsors into real enquiries. And it had to start from very little material.
He gave us the photos, we did the rest
You do not need a clear plan or ready-made copy: a few things are enough, and we do the work.
- A few photos from his portfolio
- A photo of himself
- A short description of what he does
- The message and the headline
- All the website copy
- Selecting and ordering the photos
- The full-width design
- The build, header and footer included
- The launch
The work, step by step
One single point of contact from start to finish: Marco always dealt directly with Iulian, founder of Costea Agency.
The message
"Speed lasts an instant": one line that tells you in a moment what Marco does and why his photos matter.
The copy
From his couple of lines we wrote his story, his disciplines, his services and his way of working.
The portfolio
The shots grouped by discipline, with filters: motocross, track, drift, karting, supercars, equestrian.
The services
A service for every client: riders, teams, brands and sponsors, events, automotive and prints.
The contacts
"Book a shoot" always at the top, WhatsApp in one tap, a contact page and Instagram.
The launch
Built from scratch in WordPress, header and footer included, perfect on mobile and live.
The real website, inside the phone: tap the button and scroll.
The website
Photos up front, enquiries in one tap
- A headline that sticks"Speed lasts an instant", above a slideshow of his best shots.
- A portfolio that is easy to browsePhotos grouped by discipline: every client finds their world straight away.
- A service for every clientRiders, teams, sponsors, event organisers: each one knows what they can ask for.
- Booking is instantThe "Book a shoot" button opens WhatsApp from anywhere on the site.
- The person behind the lensHis story and his trackside portrait build trust before the first message.
His shots, front and centre
We built the website around the photos, not the other way round. Tap to enlarge.
TESTO_DEL_COMMENTOMarco Ferrara, motorsport photographer
A photographer, a creative or a professional?
Send us a few photos and a couple of lines about what you do: we take care of the rest. Find out where to start in 4 questions, or let's talk in a free call.